The Zinc Story

History
During the first half of the 20th century, researchers discovered that zinc is essential for the normal growth and survival of plants and animals. Clear evidence of human zinc deficiency began to emerge during the 1960s, when Dr Ananda Prasad first reported cases of dwarfism and delayed sexual maturity among Middle Eastern adolescents. Since then, many researchers working in different areas of the world have found that zinc supplementation increases growth among stunted children and reduces the prevalence of common childhood infections, such as diarrhea and pneumonia.


Zinc in Healthcare
Zinc is essential for human health. It is vital for many biological functions such as disease resistance, wound healing, digestion, reproduction, physical growth and diabetes control. The “World Health Organization’s World Health Report 2002” estimated that one-third (33%) of the world's population is at risk of inadequate zinc intakes.


The Zinc People
apex pioneered the introduction of zinc-based formulations into the Indian market. The company’s flagship brand Zincovit is the brand leader in its segment in India and has established our identity as ‘The Zinc People’ in the Indian and the international markets.

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