Marketing is the core strength of apex laboratories. The team has proven expertise in successful launch of new products and establishing the brands in competitive markets. The marketing functions of the organization is built on –

Effective strategy formulation – The product team is closely involved with the operations, finance and medical teams at every stage of product development. This insight helps in developing effective marketing and communication strategies to promote the products. The product team's regular interactions with the sales teams and the market ensures that our communications & promotional tools are customer oriented.

Medical fraternity relationship management – The 500strong sales teams work with singular dedication to maintain a healthy relationship with the medical fraternity. The ethical promotions practices adopted by the teams have been overwhelmingly successful.

Distribution channel management – The distribution logistics of manufacturer-to-end-user chain is organized through a distribution network of 1200 channel partners. The products are made available to the consumers through retail pharmacies across the country. The primary objective of the distribution channel is to ensure that not even a single prescription is dishonored or substituted at by the retailer due to non-availability of the products. The smooth functioning of this operation involves a highly complex back-end of transportation logistics, GMP safety measures and administration.

Marketing Highlights

• Zincovit is the # 1 brand in its segment with 19% market share
  
• Soyamin is ranked # 8 in Neutraceuticals market
  
• Apex products are ranked # 42 in prescription demand
  
• Ranked amongst the top 50 fastest growing pharma companies in India