As part of its growth
initiatives, apex laboratories has forayed into the herbal market.
Leveraging its strength in product development, quality and ethical
marketing, the company has launched herbal formulations in 2005
in the South Indian market. Encouraged with good acceptance of
the products and increasing patronage of the medical fraternity
for its quality herbal formulations,the company is expanding its
presence to cover the entire Indian subcontinent and even the
overseas market.
The company firmly believes
that the herbal venture will fuel its growth engine and repeat the
success story.